The first Nike campaign in israel in collaboration with the reigning champs “Maccabi Tel-Aviv”. the players took the roles of super-heroes.
The campaign won various awards, including website awards. I was one of the creative members.

The campaign got a full exposure, including a viral video, comic books, Limited edition illustrated nike shoes, website, banners, wall art, stickers, t-shirts,posters and more..

In this project i Art directed, Storyboarded and co-written the video, Illustrated the characters and designed the websites and merchandise.



  • Notice: ob_end_flush(): failed to send buffer of zlib output compression (0) in /home/shaycarm/public_html/wp-includes/functions.php on line 4217